Strategic partnerships have long driven business growth, especially when each partner focuses on what they do best. That’s why businesses that partner with LayUp aren’t simply adding another payment option – they’re choosing a smarter, more responsible way to help customers buy, and a more sustainable way to grow.
At its core, LayUp is about balance: between affordability and ambition, between sales growth and customer wellbeing. And that balance is exactly why LayUp partnerships work – for merchants, for consumers, and for LayUp itself.
We’re excited to announce that this shared value is now scaling nationally through LayUp’s partnership with Top T, a local leader in all things tile, bathroom, ceiling and paint. Customers can now open a LayUp payment plan at Top T stores nationwide and pay for their goods in easy, interest-free lay-by instalments.
What a LayUp Partnership Means for Merchants
For merchants, partnering with LayUp means unlocking sales that would otherwise be delayed or lost.
Many customers don’t walk away because they don’t want the product; they walk away because the timing isn’t right or resources aren’t available. LayUp bridges that gap by allowing customers to commit to a purchase and pay over time, without credit checks or interest.
This translates into:
- Higher conversion rates
- Increased average order values
- Reduced basket abandonment
- No credit risk or defaults
- Faster access to committed customers
LayUp integrates seamlessly into the checkout and in-store experience, giving merchants a tool that drives revenue while aligning with responsible retail practices.
ALSO READ: How LayUp Helps Retailers Like Midas Win
How LayUp Benefits as a Partner
LayUp benefits by partnering with merchants who value long-term relationships over short-term pressure. Each partnership strengthens LayUp’s ecosystem, expanding access to everyday essentials and big-ticket items alike, while reinforcing LayUp’s mission to make flexible, debt-free payments the norm.
By working closely with merchants, LayUp continually refines its platform, improves point-of-sale education, and scales a payment model that prioritises sustainability over reliance on credit.
What This Means for Consumers
For customers, a LayUp partnership means relief. Instead of choosing between “pay now” or “walk away,” customers can:
- Secure the items they need or want
- Pay in manageable instalments
- Avoid interest and credit stress
- Plan their spending with confidence
LayUp empowers customers to shop responsibly, without sacrificing quality, safety, or peace of mind. It turns large purchases into achievable goals rather than financial burdens.
LayUp x Top T: Now Available Nationwide
The national rollout of LayUp at Top T marks an exciting milestone. Whether you’re renovating, building, or upgrading your space, you can now open a LayUp payment plan at any Top T and pay for your tiles, ceramics, and home essentials over time – interest-free.
This partnership reflects what LayUp is built for: helping South Africans access what they need, when they need it, without falling into debt.
A Better Way to Buy, Together
When LayUp partners with a business, everyone wins:
- Merchants grow sustainably
- Consumers shop with confidence
- And LayUp continues to build a healthier payments ecosystem
Because better payments don’t just drive sales, they build trust. And that’s a partnership worth scaling.
ALSO READ: LayUp for Merchants: Powering Growth with Loyalty and Trust
