South Africa’s first Save Now Buy Later (SNBL) solution.
Early access now open for retailers and service providers. Submit your enquiry here (select BOOST in the form).
Cape Town, South Africa — December 2025
LayUp Technologies, South Africa’s leading digital lay-by platform, has announced the upcoming launch of BOOST, a savings-powered pre-payment solution designed to help merchants increase sales, improve cash flow, and build long-term customer loyalty – without taking on credit risk.
Available now for early access sign-ups, BOOST enables retailers to convert cart abandonments into committed purchases through a savings-driven rewards model that motivates customers to save toward their goals and spend more with confidence.
“At LayUp, we’ve always focused on making payments simpler, smarter, and more accessible for both businesses and consumers,” says Andrew Katzwinkel, CEO and Founder of LayUp Technologies. “BOOST is designed to convert lost sales into structured, goal-driven purchases through a savings and rewards model – a win for both merchants and shoppers.”
How BOOST Works
BOOST allows customers to save towards big-ticket purchases over time and rewards them for achieving their savings goals.
When customers reach their savings target, they receive a BOOST Reward – extra cash to their savings that can be redeemed at checkout.
For Merchants, BOOST Provides:
✅ Increased Conversions: Turn abandoned carts into completed sales with a save-now incentive.
✅ Higher Average Order Value (AOV): Encourage larger purchases through structured saving goals.
✅ Improved Cash Flow: Lock in future revenue through upfront deposits.
✅ Customer Retention: Build loyalty with rewards-driven engagement.
✅ Zero Credit Risk: No loans, no defaults, no bad debt — just committed customers.
Built for Growth, Backed by Technology
BOOST integrates seamlessly with Shopify and other e-commerce platforms, allowing merchants to activate it without any developer time or technical setup.
LayUp’s proprietary technology uses behavioural science and the psychology of savings and reward to drive measurable results:
- Up to 80% of shoppers abandon carts due to affordability barriers – BOOST converts these drop-offs into loyal customers
- A 5% increase in retention can lead to up to 95% higher profits
- Brands offering rewards see 36% higher revenue than those relying solely on discounts
“BOOST allows merchants to increase conversions, raise average order values, and secure future revenue – all while eliminating the risks of traditional credit-based payments,” Katzwinkel adds. “It’s not just about payments; it’s about building financial inclusion and loyalty.”
Who Can Join
BOOST is available for:
- Retailers: Furniture, electronics, fashion, and homeware.
- E-commerce stores: Seeking new ways to recover abandoned checkouts.
- Service providers: Travel, education, wellness, and events.
- Business owners: Looking to expand payment options and grow customer lifetime value.
BOOST is more than a payment solution – it’s a behavioural shift that empowers consumers and accelerates merchant growth.
Join the BOOST Early Access Programme
Merchants who join early will receive:
- Exclusive first access to the BOOST platform before public launch.
- A free business consultation on how BOOST fits into their payment and loyalty strategy.
- The ability to start boosting sales from day one – with no risk and no hidden fees.
- Up to R5,000 in free marketing generated by LayUp.
Be the first to offer BOOST to your customers. Sign up for early access at www.layup.co.za.
Media Contact:
Andrew Katzwinkel
CEO & Founder, LayUp Technologies
📧 [email protected] | 🌐 www.layup.co.za
